TAPROOM BOOKING
Programming curated by an experienced working musician and booking agent.
Hello! My name is Justin Paciocco and I am a musician and booking agent based out of Richmond, VA. For 15+ years, I was a senior booking agent at Sam Hill Entertainment, booking bands for 3000+ weddings, corporate events, and private parties. I am currently the Music, Programs, and Events Coordinator at Hardywood Park Craft Brewery, the largest craft brewery in Virginia. In 2025, I booked and managed 400+ taproom performers at 2 different Hardywood locations. I also booked and organized 100+ taproom programs, classes, workshops, festivals, and markets, as well as managed a consistent food truck schedule. For 2026, I'm taking on new venue clients and would love the opportunity to discuss how I might be able to serve your business.
Why JP Entertainment?
This is more than booking — it’s curation by someone who actively plays the rooms (I played 141 gigs in 2025) and has 15 years of booking experience. With this unique background, I understand volume control, crowd flow, timing, and what styles actually work in brewery spaces. You get taste, logistics, and experience-- all in one partner.
​
• No internal booking workload
• No chasing artists or managing logistics
• Consistent sound, volume, and vibe
• Music becomes part of your brand identity
The Opportunity
Live music and creative programming increases:
-
Length of stay
-
Per‑guest spend
-
Repeat visits
-
Community loyalty
​​
But when music isn’t curated well, it can:
-
Clash with your brand
-
Be too loud or too quiet
-
Feel inconsistent week to week
The Solution
A single artist‑curator booking partner who handles all music programming:
-
Personally curated solo, duo & band talent
-
Smart, brewery‑appropriate scheduling
-
Professional booking & artist management
-
Zero administrative lift for your staff
Music chosen with intention, not availability.
What's Included
-
Artist sourcing & vetting (by a working musician)
-
Booking & calendar management
-
Contracts & confirmations
-
Creation of promotional digital assets
-
Artist communication & expectations
-
Cancellations & last‑minute backups
-
Day‑of coordination
One point of contact. Total coverage.
Constistancy Builds Trust
With a dedicated artist‑curator:
-
Music quality stays consistent
-
Guests trust your calendar
-
Your brewery develops a musical identity
Music becomes part of your brand — not background noise.
Built-in Artist Relationships
Because I’m part of the music community:
-
Faster confirmations
-
Better reliability
-
Fair, transparent pay
-
Artists who want to play your brewery
Strong relationships = better performances.
.jpg)
What Success Looks Like
-
Maximize budget w/ bang-for-your-buck performers
-
Guests plan visits around music nights
-
Artists promote your brewery enthusiastically
-
Staff spends less time managing logistics
-
Music becomes a signature feature of your space
Additional Programming
As the Music, Programs, and Festival manager at Hardywood Park Craft Brewery, I also have experience booking creative programs, workshops, markets, and food trucks. While music is my specialty, I also have established relationships with other typed of tried-and-true programming and would be willing to assist with other programming needs that might fit your brand.​
Next Steps
-
Walk through your space & sound needs
-
Define ideal music styles & volume levels
-
Build a custom, curated calendar
-
Launch seamless, professional music programming
Let’s make live music one of your establishment's strongest assets. Email justinpaciocco@gmail.com to start the conversation.
